” The BrandItUp Workshop is a sustainable approach framework that I created for individuals and businesses like you. You bring your authenticity, belief and passion to make the world a better place – which I help you translate into bolder strategies to help you reach your goals and build experiences that move hearts.”



Deepika Mathoora, Founder & Brand Consultant

This might be you right now..

You are an existing brand that wants to put purpose at the core of your business, and do not know how..

You've been building a personal brand around your expertise and need to establish your online presence.

You've started your brand in a few different directions but are now wanting to feel clarity, confidence and alignment with your brand, looking to get clear on your audience, offer and solidify your positioning.

Your business is planning to go through a big transformation. Now it’s time for a rebranding : a new brand strategy, crafting the perfect brand name, and a new brand identity with a converting website.

our signature framework for purpose-driven brands




Deep understanding of your brand magic from scratch, in ways you’ve never considered.


A plan on how to leverage your brand’s unparalleled potential.


Resonate to the right audience with the right tools, commited to sustainability.

I am Deepika, the founder and brand strategist behind BrandItUp. The Branditup Strategy Workshop is the culmination of my 8 years of experience in branding, graphic design and entrepreneurship. I will be your direct contact and trusted guide throughout this collaboration

The Branditup Process was remarkably enjoyable and exactly what we needed for our rebranding after 5 years. The result was a clearly defined strategic direction and a brand identity that positioned us as one of the leading local organic skincare brands. We saw an increase in sales in the very first week of our relaunch.

Ameeksha Dilchand, Founder of Freshly Crafted

The process

phase 1 - strategy

Discovery is the foundation upon which all of our work will be based.

phase 2 - design

An interactive collaboration process that will provide clarity to the key elements of your brand in a strategic approach to create a winning direction of your brand.

phase 3 - low carbon web

Based on your brand foundation, we will bring your brand to life with the tools you need, designed to successfully (re)launch as an aligned brand to help you meet your goals.








phase 1 – brand strategy

Strategy Workshop

After a discovery session we move to a 2-day intentional process – in person or online collaboration via a series of interactive exercises,  defining a clear plan on how to position your brand, uncovering your voice, culture, and story, while identifying how you can best connect with your ideal audience and reach your goals, with belief & purpose as the heart of your brand.


The workshop is followed by our Brand Naming Framework to help you craft the most appealing and effective brand name.

  • Brand Core
  • Audience Persona 
  • Competitive Analysis
  • Positioning
  • Attributes
  • Messaging
  • Alignment
  • Competitor Screening
  • Trademark Guidance
  • Language Guidance
  • Brand Architecture
  • Domain Name Guidance
  • Social Handles Guidance
  • Brand foundation document
  • Strategy & recommendations
  • Brand naming recommendations
phase 2 – design

Brand Identity System

Once we have the brand strategy document in hand, we work collaboratively to translate your brand’s plan into a truthful and beautiful image of your brand.  This versatile identity system will reflect your brand’s voice and attributes while focusing on your ideal client persona.

  • Logo Design
  • Color Palette
  • Typography System
  • Brand Design Elements
(icons, patterns or illustrations depending
on what the concept calls for)
  • Stylescapes
  • Imagery Style
  • Brand Guidelines Book
    • Masterfiles of logo and all design elements
    • Brand Guidelines PDF
    • Masterfiles of logo and all design elements
    • Brand Guidelines PDF
    phase 3 – digital

    Low Carbon Web

    From wireframe to creative direction we design and build your low carbon website weaving thoughtful experience designed to engage your audience and improve ROI. 

    • Web Strategy
    • Web Architecture
    • UI & UX
    • Content & Messaging
    • Development
    • Custom Website
    • 30-mins training for content editing

    This framework is for you


    You’re relaunching a purpose-driven brand for your business that is at least 2-3 years old.

    * (If you are new and still want to dive in, read here first.)


    Founders, CEO's, creatives, artists, speakers, authors, consultants, researchers, educators... – essentially professionals building a personal brand around their expertise.


    On a mission to make an environmental or social impact.

    The end result

    You are ready to launch with a powerful brand; to support your business’ growth or personal growth and success for years to come while positively impacting our world.

     Ready to make positive change together?


    Frequently Asked Q:’s

    Thank you for your interest. Click here to view how to work with us.

    If you are wanting to feel clarity, confidence, and alignment with your brand, brand strategy is for you.
    BrandItUp Workshop is perfect for personal brands and businesses that feel misaligned with their brand, having trouble showing up or feel directionless, or are planning on launching a new product or service and want to refine their positioning.

    Absolutely! Custom design is big investment, so we try to make payments as simple as possible for our clients. We typically like to break it up into 2-3 payments depending on the project scope.

    Every project and scope is different, so we always like to chat with potential clients about their business goals before giving them an official quote for the project. After that, we’ll put together a custom proposal tailored to fit your specific needs depending on where you are in your business growth and the exact project scope. To learn more, fill out our application here and we will be get in touch with you.

    Branding projects typically take around 2-3 months* to complete. Brand + website projects can take 3-5 months depending on the scale and complexity of your site. And, we typically have a 3-4 week lead time to kick projects off.

    As far as feedback guidelines go, we have strict deadlines on both sides. If you can’t dedicate time to the project, we aren’t a good fit.


    Our availability varies throughout the year, but we typically book projects 2-3 months in advance. If you have been thinking of working with us, reach out as soon as you can to secure your spot!

    * Typical timeline for a small business identity.


    We only accept about 50% of project inquiries to ensure we are always working with clients that we are the best fit for, leading to a better outcome in the finished product for all parties involved.

    Should you not be the best fit based on needs, budget or style, we will provide a referral to a close colleague.  

    Branding is a business investment and should help you actually reach your goals. A logo alone isn’t going to help you connect with your audience, differentiate you from your peers, or bring in more revenue. For this reason, we don’t take on logo only projects. We only want you to invest in design that’s going to move the needle for you so you see a return on your investment.

    I don’t believe that every business should invest in custom design. It’s a big investment so I always want to make sure that you will be able to see a return on investment. We recommend custom design to those that have been in business for at least 1-3 years and that have a clear understanding of their offerings and audience.

    Still eager to work with us for custom design? Sure, we’d love to chat. Get in touch and if it looks like we’ll be a good fit we’ll set up a 30-minute consult call.

    We typically offer both branding + website as a 1-2 punch as we love having full creative control over aesthetic. However, if you already have a full set of brand identity (logo, icon, color palette of at least 5 shades, header, subheader + body fonts), we’d be happy to take a look and see if we can work with it for your web project.

    We only build 100% custom sites on WordPress. This platform provides us with the flexibility to build a 100% custom site, and are robust enough to grow with your business. Our process starts with our Web Strategy Framework, followed by Site Architecture and Custom design with strong User Interface and User Experience before going into Web Development phase.