CREATIVITY

FOR GOOD IS

OUR PURPOSE:

CREATIVITY FOR GOOD IS OUR PURPOSE

BrandItUp Studio exists to create a mind-shift that goes beyond sustainability, committed to reconnecting design to the Earth and to its inhabitants — to use our creative skills for good; for our clients, for our community and for the world. We believe that there is a better way to design – one which aligns people, planet and profit equally.

meet the founder

Deepika Mathoora

I started Branditup, a new type of consultancy during the 2020 pandemic, dedicated to the belief that the world is shaped by the people who dare to dream big — and turn original ideas into businesses that change things for the better — and that branding is one of the most powerful vehicles for positive change in the world.

I am passionate about world-wide change, for people and planet. We are at a time where the world is facing one of humankind’s biggest challenge. More than ever the world needs creative leaders, change-makers and entrepreneurs — and their businesses — to be wildly successful and I believe they should get the best creative support to present their impactful solutions in the most approachable, understandable, and competitive ways possible to quickly stand out and win the support from as many people as they can (funders, partners, employees, customers, donors, volunteers, fans) so as to have the biggest impact.

My education and experience in design have shaped my approach and passion to branding which is guided by evidence-based thinking and an effective proven process. After grabbing a B.A. in Graphic Design, I jumped straight into entrepreneurship as a designer and later as a brand strategist. 8 years after running a successful design business, I launched Branditup Studio, a #designforchange consultancy, and created a brand strategy workshop which is a cummulative of all my knowledge, experience and passion to help people and businesses who want to make a difference; ensuring their brands define, integrate and share their purpose, growing profit while making a positive impact.

meet the founder

I started this new type of consultancy during the 2020 pandemic, dedicated to the belief that the world is shaped by the people who dare to dream big — and turn original ideas into businesses that change things for the better — and that branding is one of the most powerful vehicles for positive change in the world.

I am passionate about world-wide change, for people and planet, and I want to be part of the change that we want to see in the world. More than ever the world needs creative leaders, change-makers and entrepreneurs — and their businesses — to be wildly successful and I believe they should get the best creative support to present their impactful solutions in the most approachable, understandable, and competitive ways possible to quickly stand out and win the support from as many people as they can (funders, partners, employees, customers, donors, volunteers, fans) so as to have the biggest impact.

My education in design has shaped my approach and passion to branding which is guided by evidence-based thinking and an effective proven process. I therefore created the BrandItUp Workshop to help people and businesses who want to make a difference, ensuring their brands define, integrate and share their purpose, growing profit while making a positive impact.

Dipika Mathoora

We are a planet-centric consultancy driven by empathy and boldness. And a lot of tea + humor in just about everything. 

 
 

We believe in putting our knowledge and shared human relationships before anything else. We work across boundaries, race and stereotypes.

  
 

We define true success by the size of impact achieved — we believe brands are meant to ignite positive change in the world.

No mass production

 

We are boutique by choice — branding requires strategic, creative and design thinking. It also needs time, focus, and organisation. Which is why we choose to spend more time on fewer projects – one at a time – and sleep on our decisions through our studious work process.

We seek partner relationships

 

Clients who share our work philosophy and comprehend the importance of brand strategy and in doing business for good. We become part of your team and together we can create conceptually strong, and visually distinctive magic.

Design for Climate Action

 

“If the Internet was a country, it would be the 6th largest polluter”. 

As a digital consultancy, we are committed towards Climate Action through green design education and to being a nature-friendly business through sustainable design & web practices.

 Ready to make positive change together?