Chaké
Role
Brand and Product Designer & Strategist, naming to launch
Client
Port-Louis Development Initiative (PLDI)
in collaboration with Mauritius Telecom
Platform
IOS and Android
Timeline
6 weeks
2017
Scope
Visit Website
designforclimateaction.com
THE CHALLENGE
Prior to Chaké, the local entertainment and event scene in Mauritius was highly fragmented, finding something to do meant scrolling through disconnected Facebook Events, tracking down individual Instagram pages, or relying on newspaper listings and word of mouth. As part of its vision to improve everyday life in Port Louis, PLDI wanted to give people across the country a better way to connect with the cultural life around them, from arts and culture to health, sports, entertainment and a wide range of events and experiences. The challenge went beyond fragmentation: in 2017, Mauritius wasn’t yet an app-download culture, and convincing people to adopt a new habit, downloading and regularly opening an app, was as much the task as building the app itself.
THE SOLUTION
Chaké began as a cultural app for Port Louis. We widened it into the culture and events app for the whole island, giving Mauritius its first single place to see everything on. I designed the full experience, and led the project from naming and brand through UX/UI, prototype, launch strategy, campaign and launch video. I also coordinated the developers who built the app, all within one month.
