THE CHALLENGE
Mauritius is on the front line of climate change, yet the local creative community had no collective voice on the subject. Designers shape what people buy, believe, and share every day, which gives them real influence over how climate is discussed. I set out to bring Mauritian graphic designers together around one message and give their work a public stage.
THE STRATEGY
Mission: unite Mauritian designers to put climate action in front of the public through poster design.
Audience: designers as contributors, the general public and businesses as viewers, and the media as amplifiers.
Approach:
– A digital-first campaign with free-to-share posters, so the message could travel at no cost to the audience.
– A clear brief and guidelines, so dozens of independent contributors produced work that felt like one initiative.
-A jury of 6 professionals, to give the selection credibility within the design community.
