Flow Brand Book
From a Pilates Studio to a Movement and Lifestyle Brand for Women in Mauritius RoleBrand StrategyBrand Narrative & CopywritingCreative DirectionEditorial DesignPhotoshoot Strategy ClientFLOW Mauritius Year2026 THE CHALLENGE Flow was known primarily as a Pilates studio, but its vision had grown beyond the discipline. The brand needed to evolve with it: creating a broader narrative around […]
Freshly Crafted
Freshly Crafted Deliverables Brand strategy Brand identity PackagingAfter three years of growth, Freshly Crafted had reached a point where its original branding no longer reflected the business it was becoming. The natural skincare brand needed more than a visual refresh, it needed clarity around who it was, what it stood for, and how it wanted […]
Institut français de Maurice
Institut français MauriceRole Graphic Design · Cultural Communication · Multi-brand Design · 5-year collaboration ClientInstitut Français Maurice Year2015-2021 Over five years, I worked on a substantial body of design work for Institut Français de Maurice, creating visual communication materials across multiple brands, cultural programmes and initiatives. The collaboration involved working across different visual identities, audiences […]
Chake Mobile App
https://branditup.studio/wp-content/uploads/2026/09/53476899_430784661564356_7390497118010848701_n.mp4 Chaké App Role Naming Brand strategy Product Strategy Prototype + UI/UX Design Brand identity Marketing Launch Strategy Campaign Design Web Design Launch VideoClient Port-Louis Development Initiative (PLDI) in collaboration with Mauritius Telecom Year2017 How do you make city life more connected, more engaging and a little more spontaneous? As part of PLDI’s vision to […]
Design For Climate Action
Design for Climate Action Role Founder & Project Lead (end-to-end): strategy, creative direction, campaign and communications, jury moderation and productionClient Independent initiative, Mauritius Year 2023THE CHALLENGE Mauritius is on the front line of climate change, yet the local creative community had no collective voice on the subject. Designers shape what people buy, believe, and share […]