Flow Brand Book

From a Pilates Studio to a Movement and Lifestyle Brand for Women in Mauritius RoleBrand StrategyBrand Narrative & CopywritingCreative DirectionEditorial DesignPhotoshoot Strategy ClientFLOW Mauritius Year2026 THE CHALLENGE Flow was known primarily as a Pilates studio, but its vision had grown beyond the discipline. The brand needed to evolve with it: creating a broader narrative around […]
Freshly Crafted

Freshly Crafted Deliverables Brand strategy Brand identity PackagingAfter three years of growth, Freshly Crafted had reached a point where its original branding no longer reflected the business it was becoming. The natural skincare brand needed more than a visual refresh, it needed clarity around who it was, what it stood for, and how it wanted […]
Institut français de Maurice

Institut français MauriceRole Graphic Design · Cultural Communication · Multi-brand Design · 5-year collaboration ClientInstitut Français Maurice Year2015-2021 Over five years, I worked on a substantial body of design work for Institut Français de Maurice, creating visual communication materials across multiple brands, cultural programmes and initiatives. The collaboration involved working across different visual identities, audiences […]
Chake Mobile App

https://branditup.studio/wp-content/uploads/2026/09/53476899_430784661564356_7390497118010848701_n.mp4 Chaké App Role Naming Brand strategy Product Strategy Prototype + UI/UX Design Brand identity Marketing Launch Strategy Campaign Design Web Design Launch VideoClient Port-Louis Development Initiative (PLDI) in collaboration with Mauritius Telecom Year2017 How do you make city life more connected, more engaging and a little more spontaneous? As part of PLDI’s vision to […]